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Our journey began in 2018 in Ticino, nestled in the southern region of Switzerland. Inspired by the majestic landscapes and rich heritage of our surroundings, our brand emerged from a shared vision to celebrate the beauty of the Alps through sustainable fashion.


From our humble beginnings in this corner of the world, we've been on a mission to weave together craftsmanship, local culture, and environmental stewardship into every garment we create. Welcome to our story, where the spirit of the Alps meets Swiss ingenuity


Not only comfortable and original clothing but also environmentally sustainable ones.

In order to adhere as much as possible to these values, for our t-shirts we have chosen Cottover as our supplier, a Swedish company whose organic cotton is grown in Bangladesh and boasts solid independent valuable certifications such as FairTrade Cotton, Nordic Eco Label, GOTS, and Oeko-Tex, thus ensuring respect for the environment and people along the entire production chain and promoting a good quality of life for all.



In 2021, we launched our first product in support of cystic fibrosis research. Cystic fibrosis, although belonging to the category of rare diseases, is the most common rare disease in Switzerland. Thanks to advanced screening systems, it is often diagnosed at a young age, posing numerous challenges to affected families. Research has made great strides in recent decades and in order to achieve a cure for all, it constantly needs support. In our small way, we wanted to contribute to this project by creating our 'Aria' t-shirt. The proceeds from the sales of Aria are regularly donated to the Cystic Fibrosis Association, Ticino Section (CFCH / FCS).

The Team

Four faces, four smiles, each with their own bundle of dreams.

A tightly-knit group residing in the heart of the Alps.

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